Environmental Design

In the spring of 2008, I undertook an independent study to help the city of Fall River, Massachusetts, attract tourists by creating directional signage to make city navigation easier. With two fellow students, I brainstormed various shapes and colors for the signs, ensuring they would be visible and hard to miss, yet still aesthetically pleasing. […]

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Trending Icon: Capybara

Have you noticed Capybara’s trending as an icon in seasonal items? I sure have, and they are growing! Who would have thought the giant rats would become popular on birthday, Valentine’s Day, and Easter greetings and decor? But their allure comes from their cute and comical appearance and behaviors. They are adorable and quirky, and […]

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2020 Santaland

Mid-2019 I was part of a team responsible for putting together the juvy trend for the 2020 Christmas Season. The below artwork is the result of working with several artists and arthouses directing my ideas for the style guide, as well as some in-house typography and patterns created by me to fill in the holes!

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Dudley Packaging Rebrand

We wanted to update the look of the Dudley’s Easter packaging, but keep true to the original brand. By shifting colors and cleaning up the look, Dudley’s got a facelift while still being recognizable on-shelf as a trusted Easter brand. Different categories of Dye Kits got different treatments, while still being identifiable as a Dudley […]

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